Lose It!
Calorie counting and food logging app with free Basic features and a Premium subscription.
- Pricing
- Freemium · see prices
- Platforms
- Web, iOS, Android
- Categories
- Lifestyle
About Lose It!
Lose It! is a calorie and food tracking app from FitNow, Inc. (a Ziff Davis company). After users enter a goal it sets a daily calorie budget, and they log food, exercise, weight and water. Logging tools include a barcode scanner with nutrition-label auto-fill, Smart Camera photo logging and AI voice logging. It connects with Apple Health and Google Fit, emails pattern reports, and has community groups. Premium adds photo and voice logging, advanced macro and nutrient tracking, tracking of other metrics such as blood pressure, glucose and sleep, intermittent fasting, meal planning and device syncs (Fitbit, Garmin, Withings and others). A GLP-1 tracker lets users log medication alongside food.
Good for
People who want a simple calorie budget with quick logging and a community, on mobile.
Watch out for
Many logging shortcuts (photo, voice, barcode on Play listing) and advanced nutrient tracking are Premium. The site and Play listing feature weight-loss statistics and testimonials that are the company's own claims.
Pricing notes
As of October 2026 no Premium price was shown on loseit.com or the Google Play listing read; the founder should check current pricing.
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