Moz Pro
SEO software suite for keyword research, rank tracking, site crawls and link data.
- Pricing
- Free trial · see prices
- Platforms
- Web, Browser extension
- Categories
- Marketing & SEO
About Moz Pro
Moz Pro is an SEO toolkit from Moz. It includes Keyword Explorer with keyword suggestions grouped by search intent, Link Explorer for backlink data, competitive research and SERP analysis, rank tracking across search engines and locations, site crawls with error reports and on-demand recrawls, an on-page grader and custom reports. Newer features track brand mentions and prompts across AI models such as GPT, Gemini, Google AI Mode and Perplexity, and generate AI content briefs. Moz metrics such as Domain Authority and the free MozBar browser extension are also part of the ecosystem, and a separate Moz API offers data access.
Good for
Small businesses and in-house marketers who want approachable SEO tools, rank tracking and site audits, and people already using Moz metrics like Domain Authority.
Watch out for
Plan limits on tracked sites, keywords and crawled pages are fairly tight on Standard, and the free trial is advertised on Medium. AI visibility dashboards and extra prompts are charged as add-ons, and overages are not included.
Pricing notes
As of October 2026 the pricing page lists Standard $99/month, Medium $179/month and Large $299/month billed monthly, or $79, $143 and $239 per month billed yearly (about 20% off). An entry-level plan for a single website costs $49/month. Enterprise pricing is on request. A free trial is offered; its length was not stated in the page text.
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