TopToolSubmit

Buffer

Social media scheduling, engagement and analytics tool priced per connected channel.

Unclaimed
Visit website ↗
Pricing
Freemium · see prices
Platforms
Web, API
Categories
Marketing & SEO

About Buffer

Buffer is a social media tool for scheduling and publishing posts, replying to comments and reviewing analytics. It publishes to Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business Profile, Mastodon, X and Substack. Features include an ideas board, a content calendar, a community inbox for comments, insights and reports, team approval workflows, a Start Page link-in-bio builder, mobile apps and an optional AI assistant for drafting and repurposing posts. An API and MCP connection let it be driven from AI assistants or other tools.

Good for

Solo creators and small teams who want simple, affordable scheduling across many networks and pay only for the channels they use.

Watch out for

The free plan covers up to 3 channels with 10 scheduled posts per channel and one user. Paid plans are charged per channel, so many accounts add up. Team collaboration features need the Team plan.

Pricing notes

As of October 2026 the pricing page lists Free (up to 3 channels), Essentials at $5 per channel per month and Team at $10 per channel per month when billed yearly ($60 and $120 per channel per year). Monthly-billed prices were not shown in the page text; the FAQ cites a 20% annual discount while the toggle says 'save 2 months'. Paid plans have a 14-day trial.

Alternatives to Buffer

See all →
AhrefsFreemiumSEO toolset for backlink analysis, keyword research, site audits and rank tracking.Marketing & SEOMoz ProFree trialSEO software suite for keyword research, rank tracking, site crawls and link data.Marketing & SEOSemrushFreemiumSEO and online visibility platform covering keywords, competitors, audits and AI search.Marketing & SEOMatomoOpen sourceOpen-source web analytics platform, self-hosted for free or as a paid cloud service.Marketing & SEOPlausible AnalyticsOpen sourceLightweight, cookie-free, open-source web analytics hosted in the EU.Marketing & SEOMailerLiteFreemiumEmail marketing tool with automations, landing pages, websites and signup forms.Marketing & SEO

Last reviewed by TopTool on 21 October 2026. Editorial notes summarise the product’s own public information; no scores.

Is this your product? Claim this listing to edit it, or email us to correct or remove it.

See alternatives to Buffer