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Hootsuite

Social media management suite for scheduling, inbox, listening and analytics.

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Pricing
Free trial · see prices
Platforms
Web
Categories
Marketing & SEO

About Hootsuite

Hootsuite is a social media management platform for teams. Its modules cover content planning and publishing from a shared calendar with bulk scheduling and best-time-to-post suggestions, a unified inbox for comments and DMs with saved replies, routing and automated Instagram DMs, social listening and trend tracking, competitor benchmarking, analytics and scheduled reports, and social advertising management. An in-app AI assistant drafts posts, and MCP connectors link it to AI tools. Plans are sold per user seat, with Enterprise adding departmental organisation and governance controls.

Good for

Marketing and social teams that manage many accounts and need scheduling, a shared inbox, approvals, listening and reporting in one tool.

Watch out for

There is no free plan, only a 14-day trial with daily posting limits and no bulk scheduling. Pricing is per user, so costs grow quickly with team size, and the Standard plan is limited to 10 social accounts.

Pricing notes

As of October 2026 the plans page FAQ states paid plans start at $99 for Standard, $199 for Professional and $399 for Advanced, per user per month, with Enterprise on request. Displayed prices are based on annual billing; monthly billing is also offered at a higher rate. The 14-day trial needs no credit card.

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Last reviewed by TopTool on 21 October 2026. Editorial notes summarise the product’s own public information; no scores.

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