Filmora

Wondershare's beginner-friendly video editor for desktop and mobile, with templates, effects and many AI generation and editing tools.

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Pricing: Freemium · see prices
Platforms: Windows, macOS, iOS, Android
Categories: Video

About Filmora

Filmora is a video editor from Wondershare for Windows and macOS, with companion apps for iOS, iPadOS and Android. It offers a multitrack timeline, screen recording, camera tracking, colour correction, keyframes, auto beat sync, audio ducking, text animation and auto captions, plus a library of effects, templates, filters and music. A large set of AI tools covers text- and image-to-video generation, AI image and music generation, text to speech, object removal, video enhancement, frame interpolation, audio denoise, vocal removal, voice changing, speech-to-text, text-based editing and video translation. It targets social video for YouTube, TikTok and Instagram as well as marketing and personal projects.

Good for

Beginners and social-media creators who want templates, effects and AI shortcuts in an editor that is easier to learn than professional suites.

Watch out for

Videos exported from the free version include a Filmora watermark. AI features consume credits, which vary by plan. Perpetual licences cover only Filmora 16 updates and work only on the platform purchased (Windows or Mac).

Pricing notes

As of October 2026 the store shows annual Basic and Advanced plans (Advanced at US$59.99/year, also shown alongside US$69.99) and a one-time Perpetual licence around US$129.99, with countdown-timer discounts. Annual plans cover both Windows and Mac.