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Semrush

SEO and online visibility platform covering keywords, competitors, audits and AI search.

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Pricing
Freemium · see prices
Platforms
Web, API
Categories
Marketing & SEO

About Semrush

Semrush is a web-based platform for search engine optimisation and digital marketing research. It includes keyword research, competitor and market analysis, rank tracking, backlink analysis, technical site audits, local SEO, content creation tools and marketing reports, along with newer AI visibility features that track how brands appear in AI assistant answers and monitor custom prompts. Semrush One bundles the SEO toolkit with AI search tracking. Data is also available via an API and an MCP server for AI assistants, and the App Center offers add-on apps.

Good for

Marketers, agencies and in-house SEO teams who want keyword, competitor, backlink and site-audit data in one subscription, plus tracking of brand visibility in AI answers.

Watch out for

The free plan is limited to 10 reports per day and one project. Additional users, reporting tools and lead generation are paid add-ons, so team costs can climb well above the base plan price.

Pricing notes

As of October 2026 the SEO and AI search pricing page lists SEO at $139/month, Starter SEO + AI Search at $199/month and Pro+ SEO + AI Search at $299/month when billed monthly, or about 17% less billed annually ($117.33, $165.17 and $248.17 a month). A Free plan exists. Extra users start at $45/month.

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Last reviewed by TopTool on 21 October 2026. Editorial notes summarise the product’s own public information; no scores.

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